"Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.
Video’s value proposition
Videos are among the most versatile tactics content marketers can leverage. For starters, they can be cooked up, loaded up, cut up, and served up in a wide variety of ways. They can:
- Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between
- Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time"
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