"Facebook and Google have introduced new programs emphasizing the value and importance of customer reviews for building a successful business. When both Facebook and Google offer to help you promote your online reputation, it becomes quite obvious that you'd better be laser-focused on consistently getting reviews from your customers, or you're failing in your reputation management efforts.
Most entrepreneurs know they should be getting online reviews, but usually treat the process as a mere afterthought. Instead, they spend more money and time than necessary to get new customers, when it would be much easier to showcase the quality of their work using reviews and social proof."
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