Making Videos? Quality.

"Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.

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Video’s value proposition

Videos are among the most versatile tactics content marketers can leverage. For starters, they can be cooked up, loaded up, cut up, and served up in a wide variety of ways. They can:

  • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between
  • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time"

 

To continue reading, please click the link below!

http://contentmarketinginstitute.com/2016/04/video-content-examples/

Get Started - 6 Business Types!

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"If you’re like millions of Americans, you dream of starting your own business. But of course, there are dozens of obstacles that may keep you from actually doing that. You might not have enough motivation, for example, or time to actually see the work through; or you might not even have a solid idea to begin with -- yet.

But where most people get stopped cold is their realization that it takes money to start a business -- money they don’t have.

Still, consider: There are loans, grants, and other fundraising options, like crowdfunding, available to get you what you need; so money is not a good excuse not to start a business. And, beyond that, there are certain types of businesses you can start with almost no cash."

To continue reading, please click on the link below! 

https://www.entrepreneur.com/slideshow/299616

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"Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits."

But what about the bad habits that are hurting your performance at work?

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices."

 

To continue reading, please click on the link below!

https://blog.hubspot.com/marketing/bad-habits-for-productivity#sm.00019lkogl102vdmurrdevsxcwcow

Free? Online? Help yourself!

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"Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn't always justify the ROI.

A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns."

Check out the 10 FREE Online Marketing Tools by clicking the link below!

https://moz.com/blog/10-free-online-marketing-tools-every-small-business-owner-needs

Manage Millennials

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"It’s been about two years since millennials surpassed gen Xers to become the largest share of the American workforce. As that gap continues to widen, C-suite executives should start thinking about how this shift might impact their business. Because believe it or not, the new kids won’t be so new in just a few years. Older millennials are moving into leadership positions, while fresh college graduates are chasing similar success. 

The result? Companies are growing into majority millennial teams, and projections show millennials representing nearly 75 percent of the workforce by 2030."

 

For more information, please click the link below!

https://www.entrepreneur.com/article/294935#

It's Healthy!

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"Self-medication may be the reason the blogosphere has taken off. Scientists (and writers) have long known about the therapeutic benefits of writing about personal experiences, thoughts and feelings. But besides serving as a stress-coping mechanism, expressive writing produces many physiological benefits. Research shows that it improves memory and sleep, boosts immune cell activity and reduces viral load in AIDS patients, and even speeds healing after surgery. A study in the February issue of the Oncologist reports that cancer patients who engaged in expressive writing just before treatment felt markedly better, mentally and physically, as compared with patients who did not.

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Scientists now hope to explore the neurological underpinnings at play, especially considering the explosion of blogs. According to Alice Flaherty, a neuroscientist at Harvard University and Massachusetts General Hospital, the placebo theory of suffering is one window through which to view blogging. As social creatures, humans have a range of pain-related behaviors, such as complaining, which acts as a “placebo for getting satisfied,” Flaherty says. Blogging about stressful experiences might work similarly."

 

To continue reading, please click the link listed below!

https://www.scientificamerican.com/article/the-healthy-type/

Spice up the Wording!

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"As an entrepreneur, I hear a lot of things said about good design: Good design is simple. Or it's all about white space. Others say good design is understated or that it's hard to describe.

As a designer, though, I can tell you that while all these things are important, the main difference between well-designed pieces and poorly designed ones is something else entirely: having really good fonts.

Don’t believe me? Take a look at what Squarespace’s website would look like using Impact instead of its fancy, premium font."

 

To continue reading, please click on the link below!

https://www.entrepreneur.com/article/238243

Small Business. Big Reach.

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"Have you ever looked at somebody’s amazing travel photos and felt as if you too could enjoy such joy, if only you had the budget, resources, and time? If you’re a small business owner, this can feel similar to the experience of seeing a huge company’s extremely successful viral marketing campaign. As a smaller business, you may feel as if these mammoth successes are out of your reach, but I’m here to tell you that this simply isn’t the case.

Flashy gestures and fancy budgets can of course add a certain pizzazz to any campaign. But there are core strategies that any business—big or small—can apply to their own marketing efforts. To see the ways big brands are using social media, we took a look at past and present nominees for the Shorty Awards, which recognize the best of social media. As a great wealth of examples showing social media done right, the key strategies of the following big brands can be applied to any small business’ campaigns. As the following shows, solid social media principles can be universally applied—regardless of whether your budget is ‘baller’ or smaller."

To continue reading, please click on the link listed below!

https://blog.hootsuite.com/big-brand-social-media-strategies-business/

The Importance of Marketing Advantages - Find Your Fit

"With an increasingly competitive and expanding market, the amount of information needed daily by an organization is profound. Thus they have to establish a Marketing Information system. There are several advantages of Marketing information systems

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1) Organized Data collection –  Lots of data can be collected from the market. But the main word here is “Organized”. Organizing data is very important else the data is meaningless. Thus MIS helps you to organize your database thereby improving productivity."

 

To continue reading, please click on the link below! 

https://www.marketing91.com/customer-profitablity-analysis-2/

Document Design Help!

"Whether you’re in insurance, government or any other financial industry sector, the millennial generation has put every industry on high alert and forced executives to rethink their strategies enterprise-wide. Millennials—defined as those born between the years of 1980 and 2000—have not only just surpassed the baby boomers as the largest generation in the US labor force at 53.5 million strong, they are also currently responsible for $200 billion in annual purchasing power—making their needs impossible to ignore. However, catering to this generation is all the more difficult as they are the first to grow up in a culture prioritizing convenience and speed, sometimes even at the expense of quality or the best product.


According to a recent Celent survey on the North American consumer, only nine percent chose financial services products based on “better results” and, instead, favored “convenience” and “ease” as their highest priorities (at 23% each). This revelation helps illustrate the growing importance of your document strategy in order to align with these major changes in the new consumer journey."

For more information, please click the link below! 

http://documentmedia.com/article-1974-Top-5-Document-Design-Ideas-for-Communicating-Effectively-with-Millennials.html

11 Social Media Tips!

"Want to perfect your social media strategy? Sorry, but that’s impossible. Social media is an art, not a science, and it’s ever-changing. For example, just because posting at odd hours worked in January, doesn’t mean it’ll still be effective in March.

The solution: Constantly reevaluate your game plan and stay open to new ideas. We’ve rounded up everything you need to keep your social media strategy current."

To continue reading, please click on the link below! 

https://www.themuse.com/advice/11-new-social-media-tips-you-need-to-know-now

Easy Content!

"Everyone talks about how content is king, but everyone is wrong. Content isn't king -- only really engaging and information is.

So, you keep putting out great content like a never-stopping machine. You're always looking for new ideas to make your content interesting, useful and engaging, and probably growing frustrated with an ever-growing to-do list.

Now, I want to introduce you to upcycling -- repurposing content.

With upcycling, you don't have to reinvent the wheel with every post. By taking advantage of a few easy tools, you can cut your work in half and engage your audience on multiple levels (while also making it easy to manage multiple social accounts)."

To continue reading, please click on the link listed below! 

https://www.entrepreneur.com/article/297582

Instagram Upgrade

"Instagram is a force to be reckoned with in the world of social media, with more than 700 million monthly active users and more than 200 million daily active users on Instagram Stories.

As your business endeavors to leverage this population and increase sales, you need to find a balance between posting authentic content and jumping on sales opportunities when they appear. At the end of the day, though, it’s important to recognize that social media is a place for people to consume interesting content and not to view advertisements.

Just as people change the channel when commercials come on the television and radio, they do not like to see advertisements on social media. That being said, if you utilize the platform properly, it can be an effective means of showcasing your product and slyly displaying advertisements to targeted consumers."

To continue reading, please click on the link below! 

https://www.entrepreneur.com/article/297324

Free Stock Photos!

"If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.

As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.

Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost."

For more information, please click on the link listed below!

https://www.entrepreneur.com/article/238646

Increase the Flow!

"You need more traffic.

More visitors on your site means more impressions, more signups, more purchases — more revenue.

But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered?

With SEO, of course!

Today, I want to share a process we’ve developed at Siege Media to earn links and visibility, and to increase web traffic for our clients. I’m going to walk through how we built a site’s SEO strategy from the ground up — growing from zero visitors to 100,000 — and share key takeaways that you can apply to your own strategy."

 

Want to know more? Click the link listed below! 

http://searchengineland.com/seo-case-study-0-100000-visitors-12-months-277995

Learn to Dominate Google Searches

"From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.

For a few years, Google's search worked seamlessly, repeatedly predicting the most relevant search results every single time, again and again. In fact, it was so good that it sent shockwaves through the internet, digitally obliterating its rivals over time. However, as Google's clever search engine grew into a colossus corporation, and both individuals and businesses realized the inherent power of appearing organically at the top of any search, things began to change."

To continue this article, please click on the link listed below!

https://www.forbes.com/sites/robertadams/2016/11/29/seo-2017-8-crucial-rules-for-dominating-googles-search-results/#1b3209597415

Make Some Money!

"I’ve successfully used Facebook, Instagram, LinkedIn, YouTube and Twitter to generate leads and sales for my digital marketing agency, The Media Captain. Social media has been one of the most instrumental marketing tools for my company’s growth. I’ve also deployed successful social media campaigns and strategies for hundreds of other B2B companies.

For those that say social media can’t be profitable in the B2B community community, my response to the naysayers is simple: You aren’t deploying the right strategy across the right channels with compelling content. 

Social media is about storytelling and distribution. My job is to explain to everyone in the business to business community how simple generating business from social media can be. "

 

To continue reading, please click on the link listed below!

https://www.entrepreneur.com/article/295649

 

Want more positive social media reviews?

"Facebook and Google have introduced new programs emphasizing the value and importance of customer reviews for building a successful business. When both Facebook and Google offer to help you promote your online reputation, it becomes quite obvious that you'd better be laser-focused on consistently getting reviews from your customers, or you're failing in your reputation management efforts.

Most entrepreneurs know they should be getting online reviews, but usually treat the process as a mere afterthought. Instead, they spend more money and time than necessary to get new customers, when it would be much easier to showcase the quality of their work using reviews and social proof."

To continue reading, please click on the link listed below! 

https://www.entrepreneur.com/article/295655

Considering Facebook Marketing?

"Inspired by the numbers?

We all are; the opportunities are endless in terms of improving brand visibility. But the secret lies in doing it right. Most digital marketers simply post as many updates as possible in an attempt to get as many ‘Shares’ and ‘Likes’ they can.

But wait! Gone are the days when the number of followers (‘Shares’ and ‘Likes’) directly influences an increase in profit for your business.

No doubt Facebook is a great place for many marketers to promote their business, but you should know exactly how to use this platform to your benefit. This social platform is full of people, ready to connect with brands that they find most relevant to their preferences."

 

To continue this article, please click on the link listed below! 

http://www.jeffbullas.com/top-5-facebook-marketing-mistakes-need-avoid/

Social Media Marketing Laws

"Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line."

To continue reading this article, please click on the link listed below! 

https://www.entrepreneur.com/article/218160