Need to Know!

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"I realized something the other day: I’ve been designing apps for nine years now! So much has changed since the early days and, it feels like developers and designers have been through a rollercoaster of evolutions and trends. However, while the actual look and functionality of our apps have changed, along with the tools we use to make them, there are some things that have very much stayed the same, such as the process of designing an app and how we go through the many phases that constitute the creation of an app.

Sure, collectively you could argue that we’ve become a lot better at the process. We’ve invented new terminology and even completely new job titles to better facilitate the process of designing mobile applications. But, at its core, the process remains largely unchanged."

To continue reading, please click the link below! 

https://www.smashingmagazine.com/2016/11/what-everyone-should-know-about-the-process-behind-app-design/

Social Media & Workplace

"Social media influences and permeates many aspects of daily life for Americans today, and the workforce is no exception. These digital platforms offer the potential to enhance worker productivity by fostering connections with colleagues and resources around the globe. At the same time, employers might worry that employees are using these tools for non-work purposes while on the job or engaging in speech in public venues that might reflect poorly on their organization.

A Pew Research Center survey of 2,003 American adults (including 795 who are currently employed on a full- or part-time basis) conducted Sept. 11-14 and 18-21, 2014, finds that social media plays some role in the lives of many American workers – but that role is not always clear-cut or entirely positive.

Workers turn to social media for a range of reasons while at work, with taking a mental break being among the most common"

 

To continue reading, please click on the link below! 

http://www.pewinternet.org/2016/06/22/social-media-and-the-workplace/

Happy Thanksgiving!

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"Turkey, a Thanksgiving staple so ubiquitous it has become all but synonymous with the holiday, may or may not have been on offer when the Pilgrims hosted the inaugural feast in 1621. Today, however, nearly 90 percent of Americans eat the bird—whether roasted, baked or deep-fried—on Thanksgiving, according to the National Turkey Federation. Other traditional foods include stuffing, mashed potatoes, cranberry sauce and pumpkin pie. Volunteering is a common Thanksgiving Day activity, and communities often hold food drives and host free dinners for the less fortunate.

Parades have also become an integral part of the holiday in cities and towns across the United States. Presented by Macy’s department store since 1924, New York City’s Thanksgiving Day parade is the largest and most famous, attracting some 2 to 3 million spectators along its 2.5-mile route and drawing an enormous television audience. It typically features marching bands, performers, elaborate floats conveying various celebrities and giant balloons shaped like cartoon characters."

 

To continue reading this story, please click the link below!

http://www.history.com/topics/thanksgiving/history-of-thanksgiving

 

Think Like a Designer!

"There’s more to designing mobile apps than meets the eye. The task requires a deep knowledge of devices, and it often means changing the way we think — even if that means leaving behind much of what we’ve learned from designing for the web.

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I started my career like many designers: working on print design projects. Shortly thereafter, I discovered the world of websites, which fascinated me and became the focus of my work for some time. Along the way I learned concepts related to interaction design and user experience, which I hardly knew existed until then.

At some point I felt stuck in a kind of repetitive work cycle: I had found a formula, an almost surefire way of designing, that enabled me to deliver each new project more easily and quickly than ever before, but in some way or another, all of the designs looked similar. It was then that the first versions of iOS and Android were released."

 

To continue reading, please click on the link below!

https://www.smashingmagazine.com/2015/04/thinking-like-an-app-designer/

Upcoming Social Media Trends

"In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.

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Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near."

To continue reading, please click the link below! 

https://www.entrepreneur.com/article/300813#

6 Killer Assumptions - Killing Apps

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"User interactions have evolved so rapidly during the last few years that designers can barely keep up—making it tempting to use interaction design techniques from other media (or even legacy app design) when we build mobile applications.

In reality, it’s important to remember that our interaction patterns and interaction design need to change when the medium changes.

The first step toward this kind of thinking was seen during the transition from mouse and keyboard desktops to touchscreens (Apple’s new 3D Touch is a current and more granular example). From entirely new interaction patterns to smaller interaction details and trends, every new device, environment, pattern, and gesture comes with possibilities and pitfalls."

 

To continue reading, please click the link below!

https://www.uxpin.com/studio/blog/6-assumptions-that-kill-your-mobile-app-design/

Customer Satisfaction!

"In this world of extreme competition, companies with a total focus on customer are going to be the winner. Companies must understand importance of customer satisfaction and then build process around it. A satisfied customer will be a loyal customer.

There are large offering of products and services available in the market then why the customer should choose a given company’s product. According to various research and studies it has been confirmed that consumer will purchase products, which given them maximum perceived value. This value comes from calculating the cost associated with the emotional level decision like the brand image, corporate brand, sales personnel image and functional image. This value converts to total customer cost by including purchase cost, time-energy in evaluation of product and intuitive cost."

 

To continue reading, please click on the link below!

https://managementstudyguide.com/building-customer-satisfaction.htm

Making Videos? Quality.

"Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.

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Video’s value proposition

Videos are among the most versatile tactics content marketers can leverage. For starters, they can be cooked up, loaded up, cut up, and served up in a wide variety of ways. They can:

  • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between
  • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time"

 

To continue reading, please click the link below!

http://contentmarketinginstitute.com/2016/04/video-content-examples/

Get Started - 6 Business Types!

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"If you’re like millions of Americans, you dream of starting your own business. But of course, there are dozens of obstacles that may keep you from actually doing that. You might not have enough motivation, for example, or time to actually see the work through; or you might not even have a solid idea to begin with -- yet.

But where most people get stopped cold is their realization that it takes money to start a business -- money they don’t have.

Still, consider: There are loans, grants, and other fundraising options, like crowdfunding, available to get you what you need; so money is not a good excuse not to start a business. And, beyond that, there are certain types of businesses you can start with almost no cash."

To continue reading, please click on the link below! 

https://www.entrepreneur.com/slideshow/299616

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"Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits."

But what about the bad habits that are hurting your performance at work?

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices."

 

To continue reading, please click on the link below!

https://blog.hubspot.com/marketing/bad-habits-for-productivity#sm.00019lkogl102vdmurrdevsxcwcow

Free? Online? Help yourself!

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"Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn't always justify the ROI.

A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns."

Check out the 10 FREE Online Marketing Tools by clicking the link below!

https://moz.com/blog/10-free-online-marketing-tools-every-small-business-owner-needs

Manage Millennials

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"It’s been about two years since millennials surpassed gen Xers to become the largest share of the American workforce. As that gap continues to widen, C-suite executives should start thinking about how this shift might impact their business. Because believe it or not, the new kids won’t be so new in just a few years. Older millennials are moving into leadership positions, while fresh college graduates are chasing similar success. 

The result? Companies are growing into majority millennial teams, and projections show millennials representing nearly 75 percent of the workforce by 2030."

 

For more information, please click the link below!

https://www.entrepreneur.com/article/294935#

It's Healthy!

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"Self-medication may be the reason the blogosphere has taken off. Scientists (and writers) have long known about the therapeutic benefits of writing about personal experiences, thoughts and feelings. But besides serving as a stress-coping mechanism, expressive writing produces many physiological benefits. Research shows that it improves memory and sleep, boosts immune cell activity and reduces viral load in AIDS patients, and even speeds healing after surgery. A study in the February issue of the Oncologist reports that cancer patients who engaged in expressive writing just before treatment felt markedly better, mentally and physically, as compared with patients who did not.

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Scientists now hope to explore the neurological underpinnings at play, especially considering the explosion of blogs. According to Alice Flaherty, a neuroscientist at Harvard University and Massachusetts General Hospital, the placebo theory of suffering is one window through which to view blogging. As social creatures, humans have a range of pain-related behaviors, such as complaining, which acts as a “placebo for getting satisfied,” Flaherty says. Blogging about stressful experiences might work similarly."

 

To continue reading, please click the link listed below!

https://www.scientificamerican.com/article/the-healthy-type/

Spice up the Wording!

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"As an entrepreneur, I hear a lot of things said about good design: Good design is simple. Or it's all about white space. Others say good design is understated or that it's hard to describe.

As a designer, though, I can tell you that while all these things are important, the main difference between well-designed pieces and poorly designed ones is something else entirely: having really good fonts.

Don’t believe me? Take a look at what Squarespace’s website would look like using Impact instead of its fancy, premium font."

 

To continue reading, please click on the link below!

https://www.entrepreneur.com/article/238243

Small Business. Big Reach.

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"Have you ever looked at somebody’s amazing travel photos and felt as if you too could enjoy such joy, if only you had the budget, resources, and time? If you’re a small business owner, this can feel similar to the experience of seeing a huge company’s extremely successful viral marketing campaign. As a smaller business, you may feel as if these mammoth successes are out of your reach, but I’m here to tell you that this simply isn’t the case.

Flashy gestures and fancy budgets can of course add a certain pizzazz to any campaign. But there are core strategies that any business—big or small—can apply to their own marketing efforts. To see the ways big brands are using social media, we took a look at past and present nominees for the Shorty Awards, which recognize the best of social media. As a great wealth of examples showing social media done right, the key strategies of the following big brands can be applied to any small business’ campaigns. As the following shows, solid social media principles can be universally applied—regardless of whether your budget is ‘baller’ or smaller."

To continue reading, please click on the link listed below!

https://blog.hootsuite.com/big-brand-social-media-strategies-business/

The Importance of Marketing Advantages - Find Your Fit

"With an increasingly competitive and expanding market, the amount of information needed daily by an organization is profound. Thus they have to establish a Marketing Information system. There are several advantages of Marketing information systems

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1) Organized Data collection –  Lots of data can be collected from the market. But the main word here is “Organized”. Organizing data is very important else the data is meaningless. Thus MIS helps you to organize your database thereby improving productivity."

 

To continue reading, please click on the link below! 

https://www.marketing91.com/customer-profitablity-analysis-2/

Document Design Help!

"Whether you’re in insurance, government or any other financial industry sector, the millennial generation has put every industry on high alert and forced executives to rethink their strategies enterprise-wide. Millennials—defined as those born between the years of 1980 and 2000—have not only just surpassed the baby boomers as the largest generation in the US labor force at 53.5 million strong, they are also currently responsible for $200 billion in annual purchasing power—making their needs impossible to ignore. However, catering to this generation is all the more difficult as they are the first to grow up in a culture prioritizing convenience and speed, sometimes even at the expense of quality or the best product.


According to a recent Celent survey on the North American consumer, only nine percent chose financial services products based on “better results” and, instead, favored “convenience” and “ease” as their highest priorities (at 23% each). This revelation helps illustrate the growing importance of your document strategy in order to align with these major changes in the new consumer journey."

For more information, please click the link below! 

http://documentmedia.com/article-1974-Top-5-Document-Design-Ideas-for-Communicating-Effectively-with-Millennials.html

11 Social Media Tips!

"Want to perfect your social media strategy? Sorry, but that’s impossible. Social media is an art, not a science, and it’s ever-changing. For example, just because posting at odd hours worked in January, doesn’t mean it’ll still be effective in March.

The solution: Constantly reevaluate your game plan and stay open to new ideas. We’ve rounded up everything you need to keep your social media strategy current."

To continue reading, please click on the link below! 

https://www.themuse.com/advice/11-new-social-media-tips-you-need-to-know-now

Easy Content!

"Everyone talks about how content is king, but everyone is wrong. Content isn't king -- only really engaging and information is.

So, you keep putting out great content like a never-stopping machine. You're always looking for new ideas to make your content interesting, useful and engaging, and probably growing frustrated with an ever-growing to-do list.

Now, I want to introduce you to upcycling -- repurposing content.

With upcycling, you don't have to reinvent the wheel with every post. By taking advantage of a few easy tools, you can cut your work in half and engage your audience on multiple levels (while also making it easy to manage multiple social accounts)."

To continue reading, please click on the link listed below! 

https://www.entrepreneur.com/article/297582

Instagram Upgrade

"Instagram is a force to be reckoned with in the world of social media, with more than 700 million monthly active users and more than 200 million daily active users on Instagram Stories.

As your business endeavors to leverage this population and increase sales, you need to find a balance between posting authentic content and jumping on sales opportunities when they appear. At the end of the day, though, it’s important to recognize that social media is a place for people to consume interesting content and not to view advertisements.

Just as people change the channel when commercials come on the television and radio, they do not like to see advertisements on social media. That being said, if you utilize the platform properly, it can be an effective means of showcasing your product and slyly displaying advertisements to targeted consumers."

To continue reading, please click on the link below! 

https://www.entrepreneur.com/article/297324