"Instagram is a force to be reckoned with in the world of social media, with more than 700 million monthly active users and more than 200 million daily active users on Instagram Stories.
As your business endeavors to leverage this population and increase sales, you need to find a balance between posting authentic content and jumping on sales opportunities when they appear. At the end of the day, though, it’s important to recognize that social media is a place for people to consume interesting content and not to view advertisements.
Just as people change the channel when commercials come on the television and radio, they do not like to see advertisements on social media. That being said, if you utilize the platform properly, it can be an effective means of showcasing your product and slyly displaying advertisements to targeted consumers."
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