Mobile commerce is huge, and it's only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting trends.
This Christmas, 1 in 4 purchases will be made on a mobile device. We estimate that next Christmas, 43% of all purchases will be made on a smartphone or tablet.