"Whether you’re in insurance, government or any other financial industry sector, the millennial generation has put every industry on high alert and forced executives to rethink their strategies enterprise-wide. Millennials—defined as those born between the years of 1980 and 2000—have not only just surpassed the baby boomers as the largest generation in the US labor force at 53.5 million strong, they are also currently responsible for $200 billion in annual purchasing power—making their needs impossible to ignore. However, catering to this generation is all the more difficult as they are the first to grow up in a culture prioritizing convenience and speed, sometimes even at the expense of quality or the best product.
According to a recent Celent survey on the North American consumer, only nine percent chose financial services products based on “better results” and, instead, favored “convenience” and “ease” as their highest priorities (at 23% each). This revelation helps illustrate the growing importance of your document strategy in order to align with these major changes in the new consumer journey."
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