"Have you ever looked at somebody’s amazing travel photos and felt as if you too could enjoy such joy, if only you had the budget, resources, and time? If you’re a small business owner, this can feel similar to the experience of seeing a huge company’s extremely successful viral marketing campaign. As a smaller business, you may feel as if these mammoth successes are out of your reach, but I’m here to tell you that this simply isn’t the case.
Flashy gestures and fancy budgets can of course add a certain pizzazz to any campaign. But there are core strategies that any business—big or small—can apply to their own marketing efforts. To see the ways big brands are using social media, we took a look at past and present nominees for the Shorty Awards, which recognize the best of social media. As a great wealth of examples showing social media done right, the key strategies of the following big brands can be applied to any small business’ campaigns. As the following shows, solid social media principles can be universally applied—regardless of whether your budget is ‘baller’ or smaller."
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