Is Your Website Working for You—Or Against You?

5 Signs It’s Time to Redesign Before You Lose Business

You already know your website is the front door to your business. But if that door is hard to open, confusing to walk through, or downright uninviting… how many potential customers are walking away without ever stepping inside?

I’ve seen it too many times—great businesses in Florence, AL, Jackson, TN, and other nearby towns with websites that are doing more harm than good. They’re slow, outdated, or just plain confusing—and instead of bringing in leads, they’re turning people off.

If you're not sure whether your site is helping or hurting, here are five honest signs it might be time for a redesign—and how I can help you fix it.

1️⃣ It’s Slow to Load (Especially on Mobile)

Speed matters. If your website takes more than 3 seconds to load, visitors are likely to bounce. This is especially true on mobile, where most local users are searching for services on the go.

In 2025, there’s no excuse for a slow website—especially when Google uses speed as a ranking factor.

✔️ I build fast, lightweight sites optimized for mobile and desktop
✔️ I use modern tools and clean code—no bloated templates or messy builders
✔️ I help small businesses in the Shoals and West Tennessee regions stay competitive in a fast-moving market

2️⃣ You’re Not Showing Up in Local Search

A beautiful site that no one sees? Useless.

If your site isn’t showing up on page 1 of Google for your local keywords, you’re missing out on the easiest and most qualified traffic: people nearby who are already looking for what you offer.

Here’s what I do differently at Lime Group:

  • Set up your site with Florence- or Jackson-specific keywords

  • Add local schema and geotagging

  • Optimize your Google Business Profile to link directly to service pages or booking forms

This means more people see your site—and more of them turn into actual customers.

3️⃣ You’re Embarrassed to Share the Link

You might not say it out loud, but if you’ve ever hesitated to give someone your website URL, that’s a red flag.

Maybe it doesn’t reflect your brand anymore. Maybe it was built in 2014 and hasn’t been touched since. Or maybe it looks okay—but you know deep down it doesn’t do anything for your business.

Here’s the truth: your website should feel like your digital handshake. Confident. Clean. Simple.
And it should make you excited to show it off.

4️⃣ You’re Not Getting Leads, Calls, or Sales

The number one complaint I hear?

“My website’s up… but it’s not really doing anything.”

That’s not your fault—but it is a problem you need to fix.

Most underperforming websites fall short in 3 areas:

  • No clear call to action

  • No way to easily contact or book

  • No SEO strategy behind the content

At Lime Group, I build with conversions in mind from the start. Every layout, every word, every button is placed intentionally—to help your business grow, not just look pretty.

5️⃣ You Have No One to Call for Help

A big issue I see with many business owners: they paid a designer years ago, and now they have no idea how to update their own site—or worse, their designer disappeared.

With me, you’re not left hanging after launch.

I offer:

  • Ongoing website support (on-call help when you need it)

  • Training if you want to update things yourself

  • Affordable monthly plans for content updates, SEO tweaks, or seasonal changes

You always have one point of contact (me), and you can text, call, or email whenever you need something. No ticket system. No team shuffle. Just quick, clear help.

Real Example: From Frustrated to Functional

One recent client in Florence, AL came to me with a WordPress site that looked fine… but hadn’t brought in a single lead in months.

We started from scratch:

  • Rebuilt it on a faster platform

  • Wrote brand-new, SEO-friendly content

  • Integrated booking tools and calls to action

  • Added keyword targeting for terms like Florence AL therapist and mental health Shoals

Within 60 days, they were getting 3–5 leads per week—directly from the website. It’s not magic. It’s just good strategy.

What I Do (and Why It Works)

I’m Brian Williamson, and I run Lime Group LLC—a one-man digital studio based in Tuscumbia, AL, serving Florence, Jackson, and the surrounding regions.

I design and build websites for small businesses who don’t have time for big agencies, bloated timelines, or guessing games.

My services include:

  • ✅ Custom Web Design

  • ✅ SEO Strategy & Local Optimization

  • ✅ Branding & Content Writing

  • ✅ Email Campaigns & Social Media Help

  • ✅ Ongoing Support After Launch

I’ve worked with clinics, industrial suppliers, nonprofits, local retailers, creatives, and consultants. And what they all love most?
They know who to call when they need help.

Ready for a Refresh?

Here’s how to know it’s time to call me:

  • You’re not getting leads

  • You feel embarrassed by your current site

  • You haven’t touched your content in over a year

  • You’re getting traffic, but no one is contacting you

  • You’re paying for SEO but don’t know what’s being done

I’ll look at your site for free and tell you what’s working—and what’s not. No pressure. No sales pitch. Just honest, straightforward advice from someone who’s been doing this for 20+ years.

Let’s Fix It — Together

📧 jr@limegroupllc.com
📞 (731) 215-5449 — Jackson, TN
📞 (256) 443-2714 — Florence, AL
🌐 www.limegroupllc.com

Whether you need a redesign, a full rebuild, or just someone to finally explain what’s going on with your site—I’ve got you.

Let’s build something that works.

Brian Williamson