The Problem Isn’t Your Product—It’s Your Website. Here’s How to Fix It.
When sales slow down or leads dry up, most business owners start looking at their products or services. But here’s the truth: more often than not, the problem isn’t what you’re selling. It’s how you’re presenting it online.
If your website is outdated, clunky, hard to use, or invisible in local search results, it’s probably costing you business. And if you’re not proud to share your site—or worse, if you avoid sharing it altogether—that’s a red flag.
I’m Brian Williamson, founder of Lime Group LLC. I build high-performing websites and digital strategies for small businesses in Florence, AL, Jackson, TN, and beyond. And I do it without the bloated agency contracts, confusing jargon, or disappearing act after launch.
If you’re tired of having a “meh” online presence, this post will walk you through:
Why your website isn’t performing (and how to tell)
How we turn broken websites into lead machines
Local SEO strategies that get you found
What it’s like to work with a one-man web and marketing studio
Let’s get into it.
🚩 Is Your Website Failing You?
If your website checks any of these boxes, it’s time to rethink things:
It’s slow to load — especially on mobile.
It’s not showing up in local searches.
Your contact form doesn’t work (or you never check it).
You haven’t updated it in years.
It looks terrible on phones or tablets.
You’re not getting leads, clicks, or sales.
You’re embarrassed to share it.
That last one is more common than you’d think. If you’re relying on social media or word-of-mouth because your website isn’t cutting it, you’re missing a big opportunity. A good website doesn’t just exist — it works for you 24/7.
💻 What a High-Performance Website Looks Like
At Lime Group, I build websites that don’t just look pretty — they perform.
Here’s what that means in real terms:
Fast load times: Nobody waits more than 3 seconds anymore. If your site doesn’t load quickly, your visitors bounce — and Google notices.
Clean navigation: If your customer can’t find what they need in 10 seconds or less, they’ll leave.
Clear messaging: Your site should instantly tell people who you are, what you do, and why they should care.
Mobile-first design: Over 70% of website traffic comes from phones. Your site needs to look great on mobile.
SEO baked in: I optimize every site I build for local search, so people in Florence, AL and Jackson, TN can find you fast.
Calls to action that convert: Your site should make it easy to book, buy, call, or sign up — whatever moves your business forward.
A website isn’t just a digital brochure anymore. It’s a tool — and like any tool, it should make your life easier.
🔍 Local SEO: Why Florence & Jackson Businesses Can’t Ignore It
Let’s say you’re a boutique shop in downtown Florence, or a service-based business near the heart of Jackson. You’re competing against every other business in town—and the ones two towns over.
Here’s what I do to get your site ranking locally:
Google Business Profile optimization
On-page SEO with Florence & Jackson-specific keywords
Schema markup for your service areas
Mobile-first performance scores (which help local rankings)
Optimized headings, meta descriptions, and image tags
Internal linking to help Google crawl your site
Even if you’re not trying to go national, your digital presence matters. Most of my clients just want to dominate their market — not the whole world. That’s where local SEO comes in, and it’s built into every project I take on.
🤝 What It’s Like to Work With Me
I’m not a big agency. You won’t be passed from project manager to junior designer to billing department.
When you hire Lime Group LLC, you’re working with me — Brian.
I’ve spent 20+ years in graphic design, branding, marketing, and digital strategy. I’ve built websites and marketing campaigns for:
Healthcare clinics
Heritage foundations
Industrial equipment suppliers
Local restaurants and retailers
Nonprofits and churches
Real estate professionals
And plenty of small businesses who were just getting started
What sets me apart is this:
I actually answer the phone.
I text back fast.
I listen before jumping in.
I speak plain English — no tech speak.
I meet deadlines.
And I only take on what I can personally deliver.
If you want someone who will take your project seriously, stay in touch throughout the process, and actually finish what they start — I’m your guy.
⚒ Real-World Case Study: Florence Retailer Redesign
A local boutique in downtown Florence came to me with a website that hadn’t been touched in 7 years. It loaded slowly, didn’t work on phones, and didn’t reflect their evolving brand.
We worked together to:
Redesign the homepage with clean visuals and messaging
Add local SEO for “Florence boutique” and product categories
Integrate their Instagram feed and mailing list sign-up
Optimize for mobile shopping and checkout
Within 60 days of launch, their bounce rate dropped by 48%, and their online sales increased by 32%. The owner told me, “Now I actually want people to see our site.”
That’s the kind of impact a refresh can make.
📲 You Don’t Have to Figure It Out Alone
Most business owners I talk to are busy running the actual business — you’re managing clients, inventory, staff, and a hundred other things. You don’t have time to learn WordPress or figure out how to rank in Google Maps.
And you shouldn’t have to.
That’s where I come in. You get:
✔️ A site that works
✔️ SEO that gets you found
✔️ Support after launch
✔️ One point of contact — no middlemen
Let’s get your website working for you, not against you.
📍 Serving Florence, AL • Jackson, TN • and Wherever You Are
I’m based in Tuscumbia, Alabama — just minutes from Florence and the rest of the Shoals area. I also work with businesses throughout Jackson, Tennessee and the greater West TN region.
Whether you’re downtown or off the beaten path, I can help you build a strong, smart, and modern online presence that fits your business and your budget.
📞 Ready to Chat? Let’s Fix This.
There’s no pressure and no big sales pitch. Just an honest conversation about what’s working, what’s not, and how we can fix it.
Reach out anytime:
📧 jr@limegroupllc.com
📞 (731) 215-5449 or (256) 443-2714
🌐 www.limegroupllc.com
Let’s build something that works.