Google Business Profile Optimization: The Ultimate Local SEO Checklist for 2025

If you run a local business in Florence, AL or Jackson, TN, one of the most powerful tools you can use to get more calls, clicks, and customers is completely free — your Google Business Profile (GBP).

Formerly called Google My Business, this listing controls how you show up on Google Maps and in local search results. When someone searches “best plumber near me” or “web design Florence AL,” Google uses information from these profiles to decide which businesses appear in the top “3-pack” (the three highlighted local listings that sit above organic results).

At Lime Group, we optimize GBP listings for dozens of small businesses across Alabama and Tennessee — and we’ve seen firsthand how much visibility and traffic it can bring when done right.
Here’s your ultimate checklist to make sure your profile is ready for 2025.

✅ 1. Claim and Verify Your Google Business Profile

If you haven’t already, head to google.com/business