How Often Should You Update Your Website? The 2025 Content Refresh Strategy
Your website is a living part of your business — not a one-time project you finish and forget.
If it’s been more than a year since you’ve updated it, chances are it’s already falling behind in both design and performance.
Search engines, like Google, reward websites that stay fresh, relevant, and active. But it’s not just about SEO — it’s also about trust. Customers in Florence, AL and Jackson, TN are quick to notice when your site looks outdated or has old information.
At Lime Group, we manage and maintain websites for dozens of local businesses. One of the biggest lessons we’ve learned?
Regular updates don’t just keep your site running smoothly — they directly impact your leads, visibility, and reputation.
Here’s how often you should update, what to update, and how to make it part of your 2025 marketing plan.
🕒 1. Update Your Website Design Every 3–5 Years
If your website hasn’t been redesigned in the last five years, it’s time.
Design trends and technology evolve quickly — and a site that felt modern in 2018 now looks dated in 2025.
A redesign doesn’t mean starting over completely. Sometimes a few visual upgrades, like new fonts, layouts, and imagery, can bring your brand back to life.
Why it matters:
Modern designs build trust.
Older layouts load slower and perform worse on mobile.
Fresh visuals increase time spent on your site — a key SEO signal.
🧭 2. Refresh Core Content Every 6–12 Months
Google loves new, accurate content.
When you update your pages regularly, it signals to search engines that your business is active and relevant.
What to update:
Homepage text and photos
About page (new milestones or team members)
Services (new offerings, pricing, or processes)
Blog posts (add recent examples, stats, or keywords)
Even small tweaks — like changing the date on a blog or adding new photos — can boost your rankings.
💡 3. Post New Blog Content at Least Once a Month
Blogging is still one of the best ways to drive traffic to your site and build authority in your industry.
By posting regularly (once or twice a month), you:
Add new keywords to your site naturally
Give Google something fresh to index
Show customers you’re knowledgeable and active
Pro tip: Focus on local topics — like “Best Tools for Small Business Marketing in Florence, AL” or “Why Website Speed Matters for Tennessee Retailers.”
Local content helps you rank higher and builds community connection.
⚙️ 4. Check Technical Performance Quarterly
Your website’s “under the hood” performance is just as important as its appearance.
Every few months, check for:
Broken links
Outdated plugins or software
Security issues
Page load speed
Mobile responsiveness
At Lime Group, we include this in our website management plans so clients never have to worry about slow load times or downtime surprises.
🧱 5. Keep SEO Current Every 3–6 Months
SEO isn’t a one-and-done process. Search trends and Google’s algorithms are constantly changing.
Revisiting your keyword strategy ensures you’re still reaching the right audience.
SEO tasks to refresh:
Update title tags and meta descriptions
Add internal links between new and existing pages
Refresh page copy with current keywords
Check your Google Business Profile for accuracy
If your traffic has dropped recently, outdated SEO is often to blame.
🛍️ 6. Update Product or Service Information Immediately
Don’t wait until your next redesign to fix outdated details.
If your pricing, offerings, or hours have changed, update them the same week.
Outdated information frustrates customers — and Google penalizes it too.
Accurate, consistent information across your site and Google Business Profile builds credibility.
📱 7. Review Mobile Experience Every Year
Nearly 70% of visitors in Florence and Jackson browse from their phones.
If your mobile version is clunky, slow, or hard to use, you’re losing customers before they even see what you offer.
Test your site on different screen sizes and fix issues like:
Buttons too close together
Text that’s too small
Images that load slowly
A smooth mobile experience improves conversions and keeps your rankings high.
🧩 8. Refresh Photos and Branding Annually
Your visuals are part of your identity. Keeping them current shows customers that you care about your brand image.
Replace old photos with new ones that reflect your business today — your staff, your products, your building, or your clients.
You don’t need professional photography every time — even high-quality smartphone photos can look great if they’re well-lit and consistent with your brand colors.
💬 9. Check Contact Info and Links Every Month
It sounds basic, but broken links and old phone numbers are some of the most common website mistakes we see.
Every month, test your:
Contact forms
Phone and email links
Buttons and social icons
You don’t want a customer clicking “Call Now” only to find the button doesn’t work.
🧠 10. Treat Your Website Like an Ongoing Marketing Tool
Think of your website as your 24/7 salesperson — it needs training, attention, and regular check-ins.
You wouldn’t open a store and never change the display.
You shouldn’t launch a website and never update it either.
Keep it alive with small improvements throughout the year:
New testimonials
Seasonal promotions
Updated blogs and service pages
Your website should grow alongside your business — and your success depends on it.
Ready for a 2025 Website Refresh?
If it’s been a while since your last update, your site might not reflect how great your business really is.
At Lime Group, we help small businesses in Florence, AL and Jackson, TN modernize their websites with fast, mobile-first design and ongoing SEO updates that keep your site performing year-round.
📞 (256) 443-2714 | (731) 215-5449
Lime Group, LLC
Web Design • SEO • Online Marketing
Serving Florence, AL & Jackson, TN