How to Use Google Posts to Boost Your Local Rankings
If you’re trying to rank higher in Florence, AL or Jackson, TN, your Google Business Profile (GBP) is one of the most powerful tools you have — and most small businesses aren’t using even half of its features.
One of the biggest missed opportunities?
Google Posts.
Google wants active, updated, trustworthy businesses at the top of the map results. When you post consistently, Google sees you as engaged, reliable, and relevant — and rewards you with better visibility in the 3-Pack and local search results.
At Lime Group, we use Google Posts strategically for clients to boost their ranking and increase calls without spending a penny on ads. Here’s how to do it right.
📌 1. What Are Google Posts?
Google Posts are short updates you publish directly on your Google Business Profile.
They appear:
On your Google Maps listing
In branded search results
On your mobile “Updates” tab
Under your Knowledge Panel on desktop
They work like mini social media posts — but way more powerful for SEO.
🚀 2. Why Google Posts Improve Your Ranking
Google rewards businesses that stay active.
By posting weekly, you signal:
“This business is open.”
“This business engages with customers.”
“This business is current.”
The more consistent you are, the more trust Google gives you — and the higher you appear in searches like:
“web designer Florence AL”
“SEO Jackson TN”
“marketing near me”
Think of posts as tiny SEO boosts that stack up over time.
🗓️ 3. How Often Should You Post?
Google Posts expire after 7 days (except Events), so weekly is the minimum.
The sweet spot?
1–3 posts per week
This level of consistency keeps your listing fresh and gives Google the engagement it wants to see.
📝 4. What Should You Post?
Here are the top-performing types of Google Posts for local businesses:
✔️ 1. Service Spotlights
Explain what you offer and who you help.
Example:
“Need a modern website for your Florence small business? Lime Group builds fast, mobile-first sites that convert.”
✔️ 2. Special Offers / Limited-Time Promos
Google loves offers — they get tons of engagement.
Example:
“Now booking 2025 web design projects — limited spots open.”
✔️ 3. New Projects & Before/After Posts
Show results, not just services.
Example:
“We just launched a new website for a Jackson HVAC company. Faster load times + higher conversions.”
✔️ 4. Helpful Tips or Short How-Tos
This builds authority and trust.
Example:
“Tip: Add your business hours to your Google listing before the holidays — it boosts engagement and rankings.”
✔️ 5. Blog Post Summaries
Turn every one of your blog posts into a Google Post.
Example:
“New blog: How to turn website visitors into actual leads without buying ads.”
🔍 5. Use Keywords in Every Post
This is HUGE for local SEO.
Include keywords naturally in the post, especially:
Your service
Your city
Your region
Example:
“Looking for web design in Florence, AL? Here’s how a mobile-first site can boost your rankings.”
This helps Google understand what you do and where you do it.
🖼️ 6. Add a Photo to Every Post
Posts with images get significantly more clicks and views.
Use:
Your lime branding
Before/after screenshots
A recent project photo
A simple graphic with the post title
Never post without a visual — Google prioritizes posts with media.
🔗 7. Always Include a CTA Button
Google lets you add action buttons like:
Call Now
Learn More
Sign Up
Book Online
Use “Learn More” to link to your website or blog post.
Use “Call Now” for service updates or quick offers.
These buttons increase both clicks and conversions.
📊 8. Use Insights to See What Works
Your GBP has an “Insights” section showing:
How many people saw your posts
How many clicked
What actions they took
Look for patterns.
If tips get more clicks, post more tips.
If project highlights get engagement, do more of those.
Let the data guide your strategy.
🤝 9. Mix in Local Content
Google loves hyper-local engagement.
Try posting content like:
“Proud to serve Florence and The Shoals.”
“Working with small businesses across Jackson and West Tennessee.”
Highlights from a local event.
This builds community connection AND improves local relevance.
🧲 10. Be Consistent — Not Perfect
A steady posting rhythm beats perfect graphics every time.
Google cares more about activity than polish.
Even simple posts like:
“Now booking for January”
“Need help with SEO? We’ve got you.”
“Check out our latest website launch”
…can move the needle.
The goal: Stay visible. Stay active. Stay relevant.
The Bottom Line
Google Posts are one of the easiest ways to boost your ranking, keep your listing active, and turn searchers into customers — without spending a single dollar on ads.
Just one or two posts a week can dramatically improve your visibility in the Google Maps 3-Pack.
At Lime Group, we help businesses across Florence, AL and Jackson, TN manage and optimize their Google Business Profiles so they stay at the top of local search results.
📞 (256) 443-2714 | (731) 215-5449
Lime Group, LLC
Web Design • SEO • Online Marketing
Serving Florence, AL & Jackson, TN