New Squarespace Features You Can Use Now—And Why You Should Let a Pro Implement Them

In the ever-changing world of online business, staying ahead means using tools that not only look good, but work better. If your website is a major part of how you connect with customers, sell products, or book appointments, then the latest updates from Squarespace might just be game-changers.

As a longtime Squarespace designer and one-man team behind Lime Group LLC, I help small and mid-sized businesses like yours build and maintain websites that are fast, functional, and smart. And the newest features released in July 2025 give us even more ways to improve how your site helps you run your business.

Let’s break them down.

💳 Instant Payouts: Get Paid Faster Without the Waiting Game

For businesses selling products, services, or booking appointments online, cash flow is everything. Squarespace now allows for Instant Payouts, which means you can receive your earnings immediately—rather than waiting 2–5 business days for transfers to hit your account.

That means:

  • Faster access to your money

  • Better cash flow management

  • No delays between when a sale is made and when you can use the funds

Who should use it:
Local service providers, event-based businesses, boutique shops, and anyone who sells high-volume or quick-turnaround products.

How I can help:
I’ll connect your Squarespace Commerce or Scheduling account to enable instant payouts, walk you through Stripe setup if needed, and make sure your site is optimized to convert traffic into real-time revenue.

📆 Acuity Scheduling + Email Campaigns Integration: Save Time, Build Relationships

Scheduling client appointments through Acuity has always been a feature of Squarespace, but now it’s even more powerful. You can now link Acuity Scheduling directly to your Squarespace Email Campaigns, which gives you a seamless way to follow up, confirm appointments, or send custom reminders automatically.

Here’s what that looks like in action:

  • A customer books a service

  • They’re automatically added to a segmented email list

  • You send a confirmation, reminder, or thank-you email without lifting a finger

Why this matters:
Smart automations like this cut down on admin time, reduce no-shows, and help build brand loyalty.

Who should use it:
Health clinics, stylists, law offices, coaches, photographers, and anyone else who runs appointment-based services.

What I’ll do for you:
I’ll integrate Acuity Scheduling with your email marketing system, set up branded email templates that match your site’s design, and walk you through scheduling logic, segmentation, and customer retention tools—all in a way that’s easy to manage on your end later.

💥 Google Pay Now Accepted: Make Checkout Even Easier

More people are shopping from mobile devices than ever before. And on mobile, speed = conversions. Now, Squarespace sites can accept Google Pay, which means customers can check out in just one click using their saved information.

This small change leads to fewer abandoned carts, especially for mobile users.

Who should use it:
Any business selling physical products, digital downloads, or services online. If you’re running a Shopify-style store on Squarespace, this update is a no-brainer.

Why it matters to you:
Even if you don’t use Google Pay yourself, your customers do. Adding this option signals professionalism, credibility, and makes it easier for people to say “yes.”

I’ll take care of it:
I’ll enable Google Pay and make sure your payment settings, product pages, and checkout flow are fully optimized for conversions on mobile, tablet, and desktop.

👋 Who I Am – And Why You’ll Actually Enjoy This Process

I’m Brian Williamson, and I run Lime Group LLC out of Tuscumbia, Alabama. I’m not a big agency—I’m a one-man studio that’s spent over 20 years in design, branding, and online marketing. When you work with me, you’re not passed off to an account manager or shuffled into a support ticket queue. You get:

  • One point of contact (me)

  • Fast replies by phone, email, or text

  • Transparent pricing

  • Projects that actually get done, on time and on budget

I’ve built Squarespace sites for doctors, clinics, nonprofits, industrial suppliers, real estate pros, local brands, and more. Whether you’re just getting started or looking to modernize what you’ve got, I’m here to help—and I speak your language.

📍 Local SEO + Smart Features = Local Growth

Implementing these new features isn’t just about convenience—it’s also a big local SEO opportunity. Here’s how I help clients in Muscle Shoals, Florence, Sheffield, Tuscumbia, and surrounding areas take advantage of it:

  • Optimize your business listing with local keywords, schema, and connected scheduling tools

  • Improve your rankings by building faster, mobile-optimized pages that offer quick actions like “book now,” “call,” or “checkout”

  • Build trust with customers by offering secure, recognizable payment options and modern scheduling tools

Search engines like Google reward sites that are well-structured, locally relevant, and provide real functionality—not just flashy templates.

And unlike platforms where you’re on your own after launch, I’m available to keep your site updated and compliant with all the latest tools and trends.

Real-World Example: Streamlining Scheduling for a Local Medical Client

One of my clients, The Woman’s Clinic, needed a website redesign that could integrate scheduling for multiple providers, improve mobile responsiveness, and increase call-to-action conversions.

With the new Acuity + Email Campaign integration, we’re working toward building automatic patient reminders, waitlist notifications, and seasonal health campaign promotions—all without extra staff time or marketing budget.

That’s the kind of real-world application these new Squarespace updates can bring to your business, too.

Why Updating Your Site Now Makes Sense

Here’s the thing: most business owners wait until something’s broken before they reach out.

But if your website:

  • Doesn’t reflect your current services

  • Isn’t integrated with your scheduling or payment tools

  • Feels outdated or slow

  • Has confusing navigation or no clear calls-to-action

Then it’s already costing you money.

Let me help you fix that—without starting from scratch or overwhelming you with jargon. I’ll keep it simple, focused, and geared toward what your business actually needs to grow.

How to Work with Me

I keep things simple and personal.

📞 Call or Text

  • Tennessee: (731) 215-5449

  • Alabama: (256) 443-2714

📧 Email: brian@limegroupllc.com
🌐 Website: www.limegroupllc.com

Initial consultations are always free, and I’ll be honest about what I think you need—and what you don’t.

Final Thoughts: These Updates Work. Now Let’s Put Them to Work for You.

Squarespace keeps getting better—and that’s great news for small and mid-sized business owners. With features like instant payouts, integrated scheduling and email tools, and Google Pay support, your site can do more than ever before.

But tools are only as good as how you use them.

If you’re tired of dealing with outdated tech, long wait times, or DIY frustration, I’m here to make it simple. I’ll handle the setup, the strategy, and the support—so you can focus on running your business, not babysitting your website.

Let’s get you set up with tools that actually work.

📲 Reach out today and let’s talk about your site, your goals, and how I can help you bring it all together.

Brian Williamson