Producing Interesting Blogs
For everyone that writes blogs regularly, there comes a time when we are faced with a seemingly impossible assignment. Even in the most interesting of blog topics, we sometimes get bogged down and have issues getting started on a given article. We don't always have something witty and interesting to say in order to keep our blogs going day-to-day and week-to-week. How do you manage to overcome this obstacle and get your thoughts rolling in the right direction?
It's best to keep in mind that with any given topic, there's always something you can write about. Sometimes we forget even the most minuscule details that can be transformed into fantastic articles for our readers to enjoy and discuss. Sometimes it just takes a little longer for the 'lightbulb' in our heads to turn on. Here are just a few possible routes for you to take when you're trying to pass a major hurdle of writer's block:
You can always give updates on the status of your company. Has anything noteworthy or historical happened lately?
If you're looking for inspiration, Google Alerts is always handy. It will keep you abreast of trends and inform you of any major happenings in a given category.
Check out other sites and blogs that may have some connection to yours. It's a way to compare and contrast your own and see if there may be something you've left out. You can also develop relationships with other blogs, companies, and communities if you backlink to them. You never know when you may hit your next big break in that kind of development.
Research and decide what your customers want. Consider what kind feedback you receive from partners and coworkers as well, because this could lead to many relevant and important ideas for your blog.
It may even be advantageous to steer away from your own company and write about a new topic from time to time. There's a lot going on in the world that may or may not relate to your company, but would interest your customers anyway. If they find interesting and worthwhile writing on your blog that isn't necessarily company-related, it may make your site even more successful.
If those ideas don't help, it never hurts to ask your readers. A single blog asking for ideas can lead to dozens of potential articles in the future. It's also a good way to find out what your readers want, and get them talking to you and to each other.