SEO Friendly Blogging
One of the pluses to blogging is that it enjoys a unique advantage in search engines. There are ways that you can improve your search engine rankings and enjoy increased traffic as a result. Leverage the inherent advantages of blogging to make yours perform even better. You just need to know what to look for.
Firstly, you can save time by blogging or using a content management system (CMS) rather than developing pages by hand which entails FTP and hyperlink maintenance. A smooth-running publishing environment is crucial as major search engines consider how frequently you update your site. For this reason, blog results appear on the search page faster than static pages do. Unfortunately, these posts may vanish temporarily, especially when competition is stiff--because usually, only the latest posts appear on a blog's first page. The great thing about Squarespace combines blogging and a CMS that you can use to make categories and static pages that backlink to your favorite posts. The result is that, when posting regularly, you can build your own niche subject.
Secondly, mind your headlines. This is a crucial part of your post and requires great care. It should invite people to click the link and read your post, but it needs to be generic enough for people to find it. Make a list of the keywords you want to use, and keep it handy when blogging.
By taking these two steps and a little planning, you can greatly improve your search engine results. Squarespace does most of the work for you. Your job is to focus on writing, and great SEO will follow.