Is Your Website Working for You — or Against You?

In today’s digital-first world, your website is more than just a place to list your services. It’s your brand’s first impression, your 24/7 salesperson, and often, the deciding factor in whether someone reaches out—or bounces away. So here’s the real question:

Is your website helping your business grow… or quietly holding it back?

If it’s outdated, hard to use on mobile, or just not bringing in leads like it used to, it might be time for a refresh. And no, that doesn’t mean you need a massive budget or a marketing agency with layers of project managers.

I’m Brian Williamson, the one-man studio behind Lime Group LLC. I help small businesses across Jackson, Tennessee and Florence, Alabama build clean, smart websites that do more than look good—they get results. And I do it without the bloated pricing or confusing handoffs.

Let’s talk about why your site might be struggling—and what we can do to fix it.

1. Slow on Mobile? You’re Losing Business

More than half of all web traffic today comes from mobile devices. If your site takes forever to load, buttons are hard to tap, or the layout gets jumbled on a phone screen, users are going to bounce.

And Google? They notice, too. Mobile-friendliness is now a core ranking factor in search results.

Here in Florence and Jackson, I’ve seen plenty of local business sites that load fine on desktop but fall apart on a phone. That’s a problem—and it’s costing you customers.

What I do:
When I build or redesign a site, I start mobile-first. That means every page is tested on phones and tablets before it’s ever launched, ensuring your users get a fast, clean experience no matter how they find you.

2. Outdated or Clunky? You Could Be Sending the Wrong Message

Design trends shift, software updates, and what worked 5 years ago might not cut it today. An outdated website doesn’t just look bad—it tells potential customers you’re not keeping up.

And let’s be honest: If you're embarrassed to share your site link, that's a sign something's off.

Here’s what I’ve seen:

  • Broken contact forms

  • Old staff photos

  • Menus or service offerings that aren’t even accurate anymore

  • “Last updated” dates from 2019...

If your website isn’t aligned with your current brand or services, it’s creating confusion—and confusion kills trust.

What I do:
I’ll work with you to clean up what’s outdated, modernize the look and feel, and make sure the site reflects who you are today. This doesn’t always mean a full rebuild—sometimes a strategic refresh is all you need.

3. Not Bringing in Leads? That’s a Red Flag

If your site looks decent but doesn’t bring in new leads, calls, or emails—it’s time to dig deeper.

Here in Jackson, TN and Florence, AL, local SEO can make or break your online visibility. If your website isn’t properly optimized, you’re not showing up when people nearby search for the exact thing you offer.

What I check for:

  • Are your pages optimized with location-based keywords?

  • Are your images slowing down your load speed?

  • Do you have strong calls to action (“Book now,” “Get a quote,” etc.)?

  • Are you listed correctly on Google Maps and local directories?

What I do:
I bake local SEO into every project—no upsells, no extras. You get a site that’s built to perform in local search so you’re not just online… you’re discoverable.

Why “Just Having a Website” Isn’t Enough Anymore

A lot of small business owners think a website is something you check off the list once—and then forget about for five years.

But if your site isn’t:

  • Bringing in leads

  • Representing your brand accurately

  • Helping your customers take the next step…

…it’s not doing its job.

And worse? You’re probably spending money in other areas (ads, print materials, networking) only to send people to a site that isn’t built to convert.

Let’s fix that.

No Middlemen. No Confusion. Just Real Progress.

Most design firms will promise the world, only to pass you off to a junior team or bury you in revisions and invoices.

I’m different. I’m a one-man show—and people like it that way.

When you hire Lime Group LLC, you get:

  • One point of contact (me, Brian)

  • Clear communication

  • Projects completed on time and on budget

  • No mystery fees

  • Ongoing support after launch—because I don’t disappear

I’ve worked with clients all over the Southeast, but my heart’s here in the Shoals and West Tennessee. Whether you're a medical clinic, boutique, contractor, or nonprofit—I’ll meet you where you are and help you grow.

Real Clients. Real Results.

One of my clients in Florence, AL came to me frustrated with their clunky old site. It didn’t work on phones, they weren’t getting leads, and the homepage still featured services they no longer offered.

We did a simple redesign—nothing flashy, just clean layout, better structure, local SEO updates, and calls to action in the right spots. Within a month, they were getting quote requests straight from their site and their bounce rate dropped by over 30%.

In Jackson, TN, I helped a local service business rebuild their entire brand online. We tightened up their logo, created a faster website with integrated booking tools, and implemented monthly social media content to support the launch. Traffic doubled, and customer reviews started flowing in again.

These aren’t magic tricks—they’re just the result of thoughtful design, real collaboration, and actually caring about your business.

How We Can Work Together

I keep it simple. Here’s what working with me usually looks like:

  1. Initial Chat
    We hop on a quick call or text thread to figure out what you need. No pressure. No jargon.

  2. Custom Plan
    You’ll get a clear, customized plan outlining what I’ll do, what it’ll cost, and how long it’ll take.

  3. Build + Launch
    I’ll build your site, keep you updated, and walk you through launch.

  4. Support
    Need edits later? Want help with content or marketing? I’m just a call away.

Serving Florence, AL and Jackson, TN — and Everywhere in Between

I live in the Shoals, and I’ve worked with businesses across North Alabama and West Tennessee. Whether you’re in downtown Jackson, along the river in Florence, or out in the surrounding counties—I’ve got you covered.

You don’t have to deal with a corporate agency that doesn’t understand your region or your audience. I’ve lived here. I work here. I shop at the same stores and eat at the same restaurants you do.

Local matters—and I build websites that reflect that.

Let’s Fix the Part of Your Business That Shouldn’t Be Broken

If your website:

  • Is hard to use on a phone

  • Takes too long to load

  • Doesn't bring in leads

  • Feels outdated or off-brand

…it’s costing you business every single day.

Let’s change that.

Contact Lime Group LLC

📧 jr@limegroupllc.com
📞 (731) 215-5449 or (256) 443-2714
🌐 www.limegroupllc.com

Whether you're based in Jackson, TN, Florence, AL, or anywhere nearby—I’m here to help. You don’t need a huge budget or a complicated plan. You just need a website that works.

Let’s build one together.

Brian Williamson