3 Signs It’s Time to Refresh Your Website (And What to Do About It)

When was the last time you really looked at your website—not just glanced at it, but truly experienced it the way your customers do?

If you’ve been in business a while, it’s easy to let your site fall into the background. After all, it’s “done,” right? But websites aren’t one-and-done—they’re living tools that either help your business grow… or quietly hold it back.

I’m Brian Williamson, owner of Lime Group LLC, and I work one-on-one with small businesses across Florence, AL, Jackson, TN, and beyond to build better websites that actually work. And in my experience, there are usually three big red flags that let you know it’s time for a refresh.

Let’s walk through them—and what you can do if they sound a little too familiar.

1️⃣ Your Website Is Slow or Hard to Use on Mobile

Over 60% of website traffic now comes from mobile devices. If your site isn’t fast, responsive, and mobile-friendly, you’re already losing potential customers—sometimes before the homepage even loads.

Here’s how to tell:

  • Your site takes more than 3 seconds to load

  • Buttons or menus don’t work well on phones

  • Text looks too small or images are cut off on smaller screens

  • You’ve had people say, “I couldn’t get it to work on my phone”

These problems don’t just frustrate users—they also hurt your SEO. Google ranks mobile usability as a major ranking factor. A clunky mobile experience could be the reason you’re buried on page three of search results.

What I do differently:
When I build or refresh a website, mobile performance is baked into the design. I optimize images, streamline layouts, and make sure every button, form, and navigation link works beautifully on smartphones and tablets. Because if your site doesn’t work on mobile, it doesn’t work—period.

2️⃣ You’re Not Getting Leads, Traffic, or Engagement

If your website isn’t bringing in leads, phone calls, contact form submissions, or even solid traffic—something’s off.

This can happen for several reasons:

  • Your content is outdated or too vague

  • Your site isn’t optimized for local SEO

  • You’re missing clear calls-to-action

  • Your Google Business profile isn’t connected properly

  • The site doesn’t build enough trust to get people to take action

Let’s be clear: a website shouldn’t just exist. It should do a job. It should bring you business.

And if your analytics show high bounce rates or flat visitor numbers month after month, your site isn’t pulling its weight.

How I help:
I design and optimize websites to convert. That means clear messaging, easy-to-use forms, strong visuals, and SEO best practices that help your business show up in search—especially in places like Florence, AL, Muscle Shoals, and Jackson, TN.

We’ll also make sure your site is connected to the right tools:

  • Google Analytics

  • Search Console

  • Meta Pixel (if you’re running ads)

  • Local citations and maps listings

You don’t need tons of traffic—you just need the right people taking the right actions.

3️⃣ You’re Embarrassed to Share the Link

This is the one that hits most business owners in the gut.

You go to send someone to your website… and you hesitate.

Why? Because deep down, you know it doesn’t reflect the level of service, quality, or professionalism your business delivers every day.

Here’s what I hear from clients all the time:

“It’s not bad, it’s just not me anymore.”
“It was built a few years ago and hasn’t really changed.”
“We’ve outgrown it, but I didn’t know where to start.”

If your business has grown, evolved, or shifted direction—and your site hasn’t kept up—it’s time.

What I’ll do:
I’ll help you reconnect your digital presence to your real-world business. That might mean a full redesign, or it could just be a smart, focused update:

  • New homepage layout

  • Updated service pages

  • Better messaging and calls-to-action

  • Refreshed branding or images

  • Faster load speeds and mobile polish

You don’t have to be embarrassed to send someone to your site anymore. I’ll help you create something you’re excited to share again.

Bonus: You Don’t Know How to Update It (or You’re Afraid to Touch It)

This one might not be in the top three—but it’s a major pain point for a lot of business owners.

If your current website is built on an outdated platform or loaded with confusing code, making even a small change feels risky. And when that happens, things get stale fast.

I build websites that you can actually update yourself (if you want to). I’ll even train you or your team how to make small edits, add blog posts, or update images—so your site never gets neglected again.

And if you don’t want to touch it? No problem. I offer affordable maintenance options so you can send updates my way anytime and know they’ll get done fast.

What’s Included in a Lime Group Website Refresh?

I tailor every project based on where you are and what you need—but here’s what a typical refresh includes:

✅ Mobile optimization
✅ Faster load speeds
✅ SEO cleanup and keyword alignment
✅ On-brand design and visuals
✅ Clear navigation and calls-to-action
✅ Integration with contact forms, email marketing, or scheduling tools
✅ Local SEO for Florence, AL or Jackson, TN
✅ Personalized support from start to finish

There are no “packages” or generic solutions here. You’ll work directly with me—Brian—and together we’ll create something that reflects your business and gets results.

Get a Free Homepage Audit This Week

If anything in this post made you think, “Yeah, that’s me,” then I’ve got an easy way to start:
👉 I’m offering free homepage audits this week.

I’ll review your homepage and give you clear, honest feedback about:

  • What’s working

  • What’s holding you back

  • How to improve it—without breaking the bank

There’s no obligation, no pressure, and no hard sales. Just real advice from someone who’s been doing this for 20+ years.

📍 Serving Florence, AL & Jackson, TN (and Beyond)

Lime Group is based in Tuscumbia, Alabama, but I regularly work with clients across:

  • Florence, AL

  • Muscle Shoals

  • Sheffield

  • Killen

  • Jackson, TN

  • Henderson

  • Humboldt

  • West Tennessee & Northern Alabama

If your business is in the South and your website needs help, I’m your guy. I keep things personal, fast, and focused—no big agency layers, just results.

📞 Let’s Talk

Ready to take a fresh look at your site? Let’s chat.

📧 jr@limegroupllc.com

Brian Williamson