Is Your Website Helping Your Business—or Holding It Back?
Let’s be honest—when was the last time you looked at your website from your customer’s perspective?
If it’s been a while, or if you’re hesitating to even look, it might be time to ask a bigger question:
Is your website helping your business grow… or quietly holding it back?
At Lime Group LLC, I work with business owners in Florence, Alabama, Jackson, Tennessee, and across the Southeast who are realizing their online presence isn’t doing what it should. And more often than not, it’s not because the business isn’t great—it’s because the website doesn’t reflect it.
If your site is outdated, confusing, slow, or just “off,” it could be costing you leads, trust, and visibility every single day.
Let’s dive into the 3 biggest signs it might be time for a website refresh—and how I can help.
1️⃣ Your Site Is Slow or Hard to Use on Mobile
In 2024, your customers are finding you on their phones—period.
If your website isn’t optimized for mobile, it doesn’t matter how good it looks on a desktop screen. More than half of all web traffic comes from smartphones, and if your site is slow, clunky, or hard to navigate on mobile, you’re losing people before they even read the first sentence.
Red flags to look for:
The homepage takes longer than 3 seconds to load
Buttons are too small or cut off on the screen
The text is hard to read without zooming
The menu is confusing or doesn’t open properly
Your bounce rate is unusually high on mobile devices
Even worse, Google penalizes slow or unresponsive websites in search rankings—so you may be getting buried in local results in places like Florence AL or Jackson TN, just because your site isn’t mobile-friendly.
What I do:
When I rebuild or refresh a site, I design mobile-first. That means your site will be fast, responsive, and smooth across every screen size. Whether your customers are scrolling at lunch or booking a service from their couch, I make sure your digital storefront is open, accessible, and ready to convert.
2️⃣ You’re Not Getting Leads or Traffic
Let’s say your site is “fine” on the surface. It loads okay, looks decent, and has your basic info.
But here’s the big question:
Is it bringing in business?
If you’re not seeing:
Form submissions
Online appointments
Phone calls
Product sales
Traffic growth
…your site isn’t doing its job.
A good website doesn’t just sit there—it works. It should act like a 24/7 marketing assistant that attracts the right people and guides them toward taking action.
Common issues I see:
No clear calls-to-action
Confusing navigation or layout
Lack of local SEO targeting
No integration with tools like Google Analytics or search console
Vague or outdated messaging
If you’re in a competitive market—especially in growing towns like Florence or Jackson—your site needs to be clear, confident, and strategically built to convert.
What I do:
I’ll audit your site to identify what’s working, what’s missing, and how to optimize it for real results. Then I’ll help implement those changes—whether that means a full rebuild or just a smart rework of your homepage, messaging, layout, and lead-capture tools.
3️⃣ You’re Embarrassed to Share the Link
If this one hits home, you’re not alone.
A lot of business owners tell me, “We have a website, but I don’t really send people to it anymore.”
Why not?
Usually, it’s because:
It doesn’t reflect the current quality of the business
It was built years ago and hasn’t been touched since
The design looks dated or off-brand
It’s just not something they feel proud of
Here’s the thing: your website is your first impression. It’s what potential customers use to size you up—often before they ever call or walk through your door.
If you hesitate to share your link on social media, include it on print materials, or send it to clients… that’s your sign.
What I do:
I work one-on-one with clients to create websites they’re proud to share again. Clean design, strong messaging, fast load times, and simple navigation—all tailored to your brand and your goals.
You don’t need a huge rebrand. You just need a site that makes you look as professional online as you are in person.
How I Make It Easy
I’m Brian Williamson, and I’m the designer, developer, and strategist behind Lime Group LLC. I’ve spent over 20 years helping small businesses grow online—especially right here in the Southeast.
When you work with me, you get:
One point of contact (no agencies or account managers)
Fast turnaround and clear communication
Honest advice—no jargon, no upsells
Sites that are built to last and easy to update
Whether you're a boutique in downtown Florence or a service business in Jackson, I’ll help you build a digital presence that brings in more business without adding stress to your plate.
Free Homepage Audits—This Week Only
If you’re not sure where your site stands, I’m offering free homepage audits for business owners in Florence, AL, Jackson, TN, and the surrounding areas.
Here’s how it works:
Send me your website link
I’ll review your homepage layout, content, speed, SEO, and mobile usability
You’ll get a simple report with what’s working, what’s not, and what I recommend
No pressure—just real, helpful feedback you can use
It’s completely free, and there’s no catch. This is just something I offer to help small businesses get unstuck.
📧 Email me: jr@limegroupllc.com