Your Website Should Work as Hard as You Do
Why It Might Be Time to Rethink Your Online Presence
You didn’t start your business to babysit a website.
You started it to serve your community, sell great products, or deliver a service that solves real problems. But somewhere along the way, your website turned into just another box to check—or worse, something that quietly holds your business back.
If your website is slow, outdated, hard to navigate, or just not bringing in leads, that’s more than a tech issue. That’s lost revenue, missed opportunities, and potential customers slipping through the cracks.
I’m Brian Williamson—the guy behind Lime Group LLC, a one-man studio based near Florence, Alabama, and working across Jackson, Tennessee and the Southeast. I build custom websites that aren’t just nice to look at—they’re built to work.
Let’s talk about why your current site may not be doing its job, what a functional website really looks like today, and how we can build something smarter, together.
What Does “Working Website” Actually Mean?
A “working” website doesn’t mean it loads without crashing.
A working website:
Shows up in local Google searches
Loads fast on phones and desktops
Builds trust with a clean, on-brand design
Has a clear message and path for action
Generates leads, bookings, calls, or sales
It doesn’t have to be fancy. But it does have to be purposeful.
A website is your 24/7 employee—it doesn’t take weekends off, and it never sleeps. It’s the first thing most potential customers will see, especially in service areas like Florence, AL, Muscle Shoals, Jackson, TN, and surrounding communities.
If it’s not clearly representing who you are and what you do, or worse—if you’re embarrassed to share the link—it’s time for a change.
4 Signs Your Website Is Holding You Back
1️⃣ It’s Slow
Speed matters—a lot. If your website takes longer than 3 seconds to load, most visitors are already gone. And when they bounce, Google notices.
A slow website not only frustrates users, it lowers your search rankings, which means fewer people will even see your business in the first place.
Why it's happening:
Unoptimized images
Too many plugins or code bloat
Outdated platform or hosting
What I do:
I streamline your site for speed. That includes image compression, smart caching, and mobile-first layouts that make your site run smooth, fast, and clean.
2️⃣ It’s Not Bringing in Leads
Your site might look “fine,” but if it’s not converting traffic into customers, it’s not working.
If no one is filling out your forms, calling your business, or booking services through your site, there’s a breakdown somewhere in the strategy.
Possible culprits:
Weak or confusing messaging
No clear call to action
Poor navigation
Unclear contact info
No SEO strategy
What we’ll do:
I’ll audit the entire user journey—from the moment they land on your homepage to the second they click “submit.” Then we’ll fine-tune every step so your site doesn’t just exist—it converts.
3️⃣ It Looks Outdated
Let’s be real—design matters.
Even if your service is top-notch, an outdated website can plant doubt in a visitor’s mind. If your site looks like it hasn’t been touched since 2015, people might assume your business is the same way.
How to tell:
Tiny text, old fonts
Inconsistent branding
Broken links or missing images
Looks bad on mobile
What I bring to the table:
I’ll design a site that feels fresh, modern, and perfectly aligned with your brand. That means your colors, your voice, your goals—all tied together into something you’re proud to send people to.
4️⃣ You Don’t Know How to Update It
This is one I hear constantly.
A site gets built, looks good on launch day, and then… nothing. You want to update your hours or add a new service, but either you can’t figure out how, or you’re afraid you’ll break something.
That’s a problem.
Your website should be a tool—not a trap.
How I help:
I build websites that are easy to update. I’ll train you or your staff if you want to do it yourself, or I’ll handle updates for you with a simple text or email. You choose.
What a Modern Website from Lime Group Includes
Every website I build is tailored, but here’s what’s always included:
✅ Clean, mobile-first design
✅ Fast loading speed
✅ Local SEO baked in from the ground up
✅ Clear messaging and navigation
✅ Easy-to-use contact forms
✅ Google integrations (Analytics, Search Console, etc.)
✅ Friendly, ongoing support from me—not a help desk
Whether you’re starting from scratch or ready for a redesign, I make the process simple, fast, and transparent.
And if you're in Florence, Killen, Muscle Shoals, Jackson, or the surrounding areas, I’m just a phone call or text away.
Real Clients. Real Results.
One local client in Jackson came to me with a site that hadn’t been touched in years. It was clunky, impossible to use on mobile, and getting buried in search results.
We rebuilt it from the ground up:
Clearer service pages
Stronger calls-to-action
SEO focused on Jackson and nearby markets
A form that actually worked
Within the first month, they saw a 4x increase in web inquiries.
And they weren’t alone—this is what happens when your site is built to work.
What It’s Like to Work With Me
No meetings with five people. No bloated proposals. No disappearing designers.
When you work with Lime Group, it’s just me—Brian—doing the work and keeping it simple.
🛠️ You get:
Fast replies
Real strategy
Honest pricing
A site that actually gets done
Whether you’re down the road in Tuscumbia or across the state line in Jackson, TN, we’ll handle everything remotely or in person—whatever works best for you.
Your Website Should Be a Business Tool—Not a To-Do List
It’s easy to push off website updates. I get it. But every day your site isn’t doing its job is a missed opportunity.
Let me help you:
✔ Build something professional
✔ Optimize for local visibility
✔ Turn visitors into leads
✔ And finally feel confident sharing your link again
Let’s Talk—Free Audit This Week
Still not sure where to start?
I’m offering free homepage audits this week for small businesses ready to stop settling and start growing.
📧 Just shoot me your site link at jr@limegroupllc.com